Our mission and manifesto is to support ethical commerce through integrity, authenticity, fairness and transparency. We take these values very seriously, and we assume our users do as well. WhoZaGood is open to anyone, but we recognize it might not be for everyone. 

For Consumers

It’s essential that all the Z-Score™ ratings on WhoZaGood are of the highest calibre, and that’s where you come in.

Each consumer rating is a result of statistical analysis. This process ensures ratings are qualified and objective. But the success of the process demands your responses are provided in truth and fairness. You cannot misrepresent who you are, impersonate another person, or rate on behalf of someone you personally know. You must also agree to our Terms of Service.

This shouldn’t sound daunting. Please don’t be intimidated, just be honest.

For Businesses and Service Providers

We hope you’ll join us in our movement toward ethical commerce being the expected and accepted norm, where ratings and rankings are earned rather than bought. 

On WhoZaGood, customers can rate your business at any time, whether it’s claimed or not. But there is an opportunity for you to claim it, so you can then get rating notices, track rating trends and obtain leads. 

We encourage you to be a champion of integrity in your industry – and be known and rewarded for your efforts. By doing so, you’ll agree to: not misrepresent who you are, impersonate another person or business; not rate a competitor negatively; not pay anyone to rate your business; post only truthful and accurate information; understand that transparency is of the utmost important to all participants who register; and agree to our Terms of Service

Already a Member?

Join the World of Ethical Commerce Z-score®

You must be a member to Add or Rate a business.

At WhoZaGood®, our site is open to anyone-but it is not for everyone. Our commitment to integrity extends to everything we do and everyone we serve and work with.

We believe that truth lies in transparency.

In creating a service dedicated to bringing good customers and quality service providers together, it's important for our users to know that the people who provide the ratings we post are real. Also that they are offered by other customers who share a determination to make everyday business transactions not only satisfying for both clients and providers, but also examples of how we can live our lives with integrity.

Thank you for joining this movement towards ethical commerce.

Join WhoZaGood® Z-score®

Join the World of Ethical Commerce


When you see a rating or read a review on WhoZaGood®, you know it comes from someone you can trust...just like you.

Which is why we want to learn more about you. But first, we want to make it clear that while 'anonymous' is not part of our vocabulary at WhoZaGood®, 'privacy' is.

The profile you provide us with will simply ensure that the promise of integrity that we make is one that we can keep. The personal information you provide will be kept in confidence. When you submit a rating, you can decide what part of your personal information you want to publicly disclose.

We also go to great lengths to ensure integrity in our listings by assuring they are based only on legitimate consumer ratings. Remember, at WhoZaGood® there is:

  • No advertising
  • No way for a business to buy its way to the top
  • No service providers posing as reviewers

Now, let’s change the world!


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It's essential that every participant knows the importance of integrity and transparency when using our site.