Bringing Integrity Back to Business
Through the integrity movement
WhoZaGood® is open to everyone, but it is not for everyone. Our intention with this site is to support ethical commerce through integrity, authenticity, fairness, and transparency.
The Consumer's Responsibility
This integrity movement starts with the consumer. After all, we're all consumers. Every time a consumer contributes a rating, it must be done responsibly and with appropriate thought. The questions that consumers must answer when rating a business help guide this behaviour.
There are no anonymous ratings here, and our Terms & Conditions state that anyone providing a rating cannot accept money or any compensation for their participation. Nor can they be related to the business owner they are rating. Authentic responses are mandatory.
The Service Provider's Responsibility
When a review site counts on advertising dollars from its listed businesses, the integrity of their rankings is open for question. At WhoZaGood®, there is no advertising. Businesses who sit at the top of the ranking must earn their place there.
Businesses cannot pay us for a ranking, nor can they pay consumers for a rating. Each rating will be in line with how they conduct business.
Our Integrity Standard
Our rating and ranking system is designed to eliminate subjective opinions that plague most review sites, and provide, in their place, objective, high-caliber Z-Score® ratings that everyone can trust. These ratings are compiled according to six over-arching categories and questions.
service quality: How well did the delivered service match expectations?
competence: Did the service provider have the required skill, knowledge, qualification, and capacity to deliver?
value: How does the benefit measure up to the cost of receiving the goods or service?
environment: Does the physical location provide a convenient and appropriate setting for business?
ethics: Were appropriate rules of conduct for this business followed?
price: Is the cost for the goods or services suitable?
Our Rating System
Our system of rating businesses is the first of its kind to bring integrity to the online review process. We replace subjective reviews with science and analytics to create the Z-Score®.
Our proprietary system uses a combination of customer ratings and a proven predictive analytics engine to provide a statistically-valid customer-rating site for consumers today. This provides you with objectivity when you’re trying to find trustworthy service providers.
Integrity Review Categories
A rating on WhoZaGood® is a true snapshot of the service customers like you receive from businesses. With each rating, customers respond to questions based on the categories below.
How well did the delivered service match expectations?
How does the benefit measure up to the cost of receiving the goods or service?
Were appropriate rules of conduct for this business followed?
Did the service provider have the required skill, knowledge, qualification, or capacity to deliver?
Does the physical location provide an appropriate setting for the business?
Is the cost for the goods or services suitable?
Integrity In The News
WhoZaGood® is positioning itself to capitalize on two mega trends - social media (Web 2.0) and integrity - trends that are sweeping the internet and changing the way business is done.
To learn more about the need for a new standard for rating businesses, a rating that cannot be bought, watch this 8 minute ABC News report.
NBC4 iTeam Investigation
NBC4 news video on reported Yelp practices
To learn more about the social media mega trend, watch this 4 minute video.